If you haven't realized it yet, the world has become addicted to smartphones, creating a mobile universe. Everywhere we look, literally everywhere we look, we see people with their heads down and eyes devoted to their smartphone. The time we spend using our smartphones and mobile apps is growing minute by minute. In fact, more searches take place on mobile devices today than on laptops and desktops combined. (Google) and sad, but true, 87% of people always have their smartphone at their side, day, and night.  (Device-atlas), and 1 in 10 people actually check their phones during sex. (Google) 

So the question is, how are you connecting with your customer BEFORE, DURING and AFTER they become your customer? What is your business providing to these users on a mobile platform?